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Outsourcing

Rapidly popularized during these last 10 years and became widespread in numerous circles of trade, outsourcing can be defined as "fulfillment of all activities except the core business through outsourcing, and the parent company taking only administrative and supervisory roles".

Key Advantages of Outsourcing;

Reduction of Costs
Fixed Costs Transforming into Variable Costs
Simplicity of Budgeting and Budget Keeping
Service Level Agreement (SLA)

These advantages are available in general marketing statements of service suppliers. However, from the viewpoint of the customer, advantages of outsourcing in a more analytical level should be clearer, more explicit and intelligible.

When a service is outsourced from the parent company, customer expectation takes form as follows.

Service of higher quality than present (quality forming parameters vary according to the service type)
A more flexible service; faster response to requests and problems
Traceable and stable service level
Lower costs
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